గురించి

Rangita weaves a story of joy, vibrancy, and youthful cheer through every stitch, hue, and pattern. Our brand blends tradition with contemporary flair, capturing the essence of Indian ethnic wear. Intricate embroidery and playful prints adorn each lovingly crafted design, celebrating the Diva in You - confident, vibrant, and authentically you.

Join Rangita on a journey of self-expression, where every outfit is a reflection of your unique story, the colors speak volumes, and every stitch resonates with the joy you bring to the world.

Our Values

Empowering: We inspire women to embrace their Indian heritage and confidently celebrate their cultural identity.

Authentic: We proudly honour our rich cultural legacy and dedication to preserving traditional craftsmanship.

Craftsmanship and Excellence: We strive for exceptional quality and precision in our designs and services.

Inclusive and Agile: We celebrate every woman's individuality and beauty with the latest fashion-forward styles, empowering them to express themselves with confidence and flair, and creating a sense of belonging and happiness.

Our Journey So Far...

We launched on Amazon in Spring 2023, marking the beginning of our e-commerce adventure. We quickly flourished, becoming available on leading platforms and experiencing remarkable growth during the Diwali festive campaign in 2023. This momentum led us to open our first physical stores in Gajuwaka (December 2023) and Kakinada (January 2024), bringing our designs to life in the real world.

The Design Studio

Where Culture Meets Creativity

Our design studio is a place where culture and creativity come together. We seamlessly combine traditional Indian aesthetics with modern design elements, to create a distinctive and captivating style. Our carefully chosen color palette reflects the energy and vibrancy of Indian culture, adding a burst of color to your life. It is our passion to celebrate traditional crafts that make each piece a unique piece of art.

Fabric and Construction

Quality and Comfort, Hand in Hand

We're dedicated to quality and comfort in every aspect of our designs. We select only the finest materials for our creations, and our makers pour love into every stitch, ensuring exceptional quality. Our designs are made to be treasured, providing comfort and style. With attention to detail in construction and a focus on durability, our pieces are meant to be cherished.